Top 10 Telecom Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleArbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
View Article‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
View ArticleTop 10 Automotive-Classifieds Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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